Google Ads & Website Re-Design | Pulmonary and Sleep Academy

Published: December 3, 2023


Enhancing Digital Presence: Elevating Pulmonary and Sleep Academy’s Website


Pulmonary and Sleep Academy faced significant challenges with their existing WordPress site, characterized by slow loading times and a suboptimal user interface. Recognizing the need for change, Digital Expanse initiated a comprehensive project to enhance the client’s digital footprint.


High-Fidelity Concepts in Figma

The project began with the creation of custom high-fidelity concepts in Figma, these designs utilized and improved upon an existing brand identity, producing visually appealing, cohesive, and brand-aligned concepts.

Seamless Webflow Transition

Leveraging the robust capabilities of Webflow, the migration process was executed seamlessly. The transition not only addressed speed and performance concerns but also introduced a more intuitive and user-friendly interface. Webflow’s flexibility allowed for a tailored design, enhancing the overall user experience and fostering increased interaction and engagement.

Digital Access Optimization: Google Tools Consolidation

As part of the comprehensive approach, Digital Expanse streamlined access to all digital tools, consolidating platforms such as Google Analytics and Google My Business. This effort ensured unified and efficient management of critical tools, contributing to a more organized and impactful digital presence.

Advanced Tracking Setup: GTM & GA4 Integration

The project extended to a full Google Tag Manager (GTM) and Google Analytics 4 (GA4) tracking setup. This implementation included custom e-commerce tracking capabilities which allowed for more accurate source attribution of revenue.

Implementation of Google Ads

Upon completion of the website migration, a comprehensive Google Ads structure was implemented to test this advertising channel as a customer aquisition source. All best pratcises were followed in order to achieve high relevancy, quality and optimisation scores and to give the campaigns the best opportunity for success.


Impactful Results: +72% Increase in Sales

The true measure of success lies in tangible outcomes, and Pulmonary and Sleep Academy witnessed a +72% increase in sales vs. expected sales over a 34 day period. This was attributed to the performance of the new Google Ads campaigns complimented by the improved UX of the new site.

SEO Excellence: Maintaining Rankings

In the competitive digital landscape, maintaining visibility in search engine results is crucial when migrating a website. Digital Expanse’s meticulous planning ensured a seamless transition without any loss in SEO rankings. Pulmonary and Sleep Academy’s website continued to hold its top positions in search engine rankings, reinforcing the brand’s online presence.

Future Outlook

This project signifies not only a successful transition but also underscores Digital Expanse’s commitment to delivering transformative results. The fusion of innovative design, advanced technology, and meticulous execution has positioned Pulmonary and Sleep Academy for sustained growth in the competitive online landscape.

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