Boosting onsite converion rates from 2% -> 8%

Introduction

In a the highly competitive solar industry, Evergreen Electrical continuously seeks to keep a competative edge. Through a strategic collaboration with Digital Expanse, a renowned provider of innovative solutions, Evergreen Electrical underwent a comprehensive optimization of its online conversion funnel. The outcome proved exceptional, resulting in a remarkable eightfold increase in conversion rates—from 1% to an impressive 8%.

The Challenge

Evergreen Electrical faced the common challenge of converting website visitors into potential customers. With a baseline conversion rate of 1%, the company recognized the need for onsite conversion rate optimization to capitalize on the traffic currently visiting their site.

Digital Expanse’s Approach

Digital Expanse focused on enhancing the user experience and simplifying the conversion process. The introduction of a visual multi-step form in Webflow emerged as a pivotal solution to streamline and engage potential customers.

Visual Multi-step Form in Webflow

The traditional form-filling process can often be a deterrent for users. Digital Expanse leveraged Webflow’s capabilities to create a visually appealing multi-step form that transformed the user experience. Here’s how it worked:

1. Engaging Design: The form’s design was optimized for clarity and simplicity, guiding users through the information-gathering process with ease.

2. Progressive Disclosure: The multi-step form broke down the information into digestible steps, ensuring users didn’t feel overwhelmed and encouraging them to continue.

3. Interactive Elements: Incorporating interactive elements kept users actively engaged, enhancing the overall form completion experience.

4. Mobile Responsiveness: Recognizing the diverse ways users access the website, the multi-step form was meticulously designed to function seamlessly on various devices.

Results and Impact

The implementation of the visual multi-step form in Webflow proved to be a game-changer for Evergreen Electrical. The conversion rate soared from 2% to an impressive 8%, signaling a significant increase in lead generation and potential sales.

Key Takeaways

1. User-Centric Design Matters: Prioritizing the user experience can have a substantial impact on conversion rates. The multi-step form addressed user preferences and behaviors, leading to increased engagement.

2. Webflow’s Power Unleashed: Leveraging the capabilities of Webflow allowed for the creation of a customized solution tailored to Evergreen Electrical’s specific needs, showcasing the flexibility and effectiveness of the platform.

3. Continuous Improvement: The success achieved is not the end but a beginning. Evergreen Electrical and Digital Expanse continue to collaborate, ensuring ongoing optimization and adaptation to evolving industry dynamics.

Conclusion

This success story underscores the importance of innovation, user-centric design, and the strategic use of digital tools in achieving tangible business results. As the partnership between Digital Expanse and Evergreen Electrical continues to evolve, the future looks bright for this solar company in the digital landscape.