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Finding the right partner can be challenging; this section aims to answer frequently asked questions about my background and experience. If you are interested in learning more, please book a call with me.
I began my career in 2018 at a performance marketing agency in London, where I spent 2.5 years specialising in paid media strategy and execution. During that time, I was shortlisted for Young Search Professional for my work on custom Google Search Ads automation tools. Since then, I’ve worked as a freelance consultant across Australia, the U.S. and the U.K., gaining broad experience across the digital ecosystem. My focus lies in data-driven growth strategies, creative innovation, and leveraging technology for automation.
B2C & B2B including: Health & Wellness, IT & SaaS, Retail, Online Training, Solar, Dental & Medical, Education, Travel, Hospitality.
I have experience in Google, Meta, Linkedin & Bing including: Google Search, Shopping, Youtube, GDN, Instagram, Facebook. I also have experience in more niche platforms such as reddit as well as programmatic display ads.
I use R for my data analysis. This enables more powerful & robust analytics than typical Excel sheets as well as functionality to connect to datasources via APIs, a significant time saver.
Power BI & R are my go to visualisation tool and I also use Google Looker Studio.
Webflow is my go to website builder, however I have experience in Astro (this site), Shopify & Wordpress.
I have experience with Hubspot & Airtable, including coding custom automations in Airtable.
I have extensive tracking experience including consent management, server side tracking, conversion APIs + more.
Yes, I have experience in both technical and content SEO.
I use Slack, Microsoft teams and Google chat depending on preference.