I have been working with Pulmonary & Sleep Academy for 18 months following the successful launch of their new website and Google Ads campaigns. Through our continued collaboration, PSA’s growth has gone from strength to strength; with revenue increasing by 225%.
I have expended the areas I have been working on to include additional advertising opportunities, SEO and data analytics and reporting.
Advertising
- I rolled out additional campaign categories and keywords on Google Ads. This expanded our reach enabling a continued increase in revenue from this channel.
- In order to improve quality scores and relevancy, I created dedicated landing pages, tailored to specific professions. These pages had a duel purpouse of ranking for new SEO search terms.
- I implemented the same Google Ads strategy on Microsoft advertising (Bing), further expanding our paid advertising reach.
SEO
- The site has been fully optimised for onsite technical SEO, ensuring all best practices have been met.
- I have added new relevant content to the site to rank for new keywords.
Data Analytics & Power BI
- Using Power BI, I have helped to automate and improve the manual reporting process. Using custom data analysis expressions, we have new insights and visualisations into customer cohorts and advanced date comparison logic.
Results
- +225% revenue growth over 18 months
- +113% in organic sessions YTD
- +51% attributed paid search revenue
With Phil's help, sales on our online learning site, Pulmonary and Sleep Academy, went from slow growth over 4 years to 225% in just 18 months. Phil's expert help with rebuilding our website, setting up a robust and successful Google and Microsoft Ad campaign, and optimising for SEO was instrumental in our recent successes.
