Scaling PSA: 225% Revenue Growth in 18 Months

Following the successful launch of a new website and Google Ads strategy, I continued working with Pulmonary & Sleep Academy to build on that foundation. With the initial campaigns proving a positive return, the focus shifted to scaling reach, improving organic visibility, and building the reporting infrastructure needed to make confident, data-backed decisions. Over the following 18 months, revenue grew by 225%.

Advertising

The initial Google Ads account was structured around core services. To drive continued growth, I expanded the campaign strategy across new categories and profession-specific keyword sets, progressively increasing reach as performance was validated.

Rolled out additional campaign categories and keywords to capture a broader range of high-intent searches.
Built dedicated landing pages tailored to specific medical professions, improving Quality Scores and ad relevancy — pages that also served a dual purpose by ranking for new organic search terms.
Mirrored the Google Ads strategy on Microsoft Advertising (Bing), opening an additional paid channel with minimal incremental effort.

SEO

Conducted a full technical SEO audit and implemented fixes across the site, covering site structure, page speed, metadata, and crawlability.
Produced new targeted content to rank for additional keywords, supporting organic growth alongside paid activity.

Data Analytics & Power BI

With growth accelerating, the manual reporting process was no longer fit for purpose. I built a custom Power BI dashboard to automate reporting and surface deeper insights.

Automated the existing manual reporting workflow, saving significant time each month.
Built custom DAX expressions to enable customer cohort analysis and advanced period-over-period comparisons not available in standard platform reports.

Results

The combination of expanded paid reach, improved organic visibility, and sharper reporting delivered compounding results across the business.

+225% revenue growth over 18 months
+113% increase in organic sessions year-to-date
+51% growth in attributed paid search revenue