B2B marketing has a longer, more fragmented buying cycle. I help businesses cut through the noise, reach the right stakeholders, and build a LinkedIn Ads strategy that generates qualified pipeline, not just impressions.
Targeting job titles too broadly or relying on LinkedIn's default suggestions, resulting in ads reaching people who will never buy and burning budget on irrelevant impressions.
Detailed audience research backed by data enrichment strategies to identify and target the specific seniorities, functions, and companies most likely to convert.
Leaving automatic audience expansion and the LinkedIn Audience Network enabled by default, causing spend to drift far outside your intended audience to cheap, low-quality placements.
Every campaign is configured with intent: audience expansion and low-quality networks disabled, bidding strategies matched to the objective, and structure built around your buying personas.
Failing to exclude existing customers, competitors, and low-intent segments, wasting budget on audiences that will never convert and inflating cost-per-lead figures.
Negative audiences built using the Insights API and industry knowledge of common "budget drainers", keeping spend focused on net-new prospects with genuine purchase potential.
B2B deals involve multiple stakeholders, long timelines, and fragmented touchpoints. Every element of my approach is designed around that reality.
Audience research backed by data enrichment strategies to identify and reach the specific job functions, seniorities, and company profiles most likely to become customers.
B2B buying cycles require multiple touches across several stakeholders. I align creative to each stage, from upper-funnel brand awareness to bottom-funnel lead generation and retargeting.
Built using the LinkedIn Insights API and industry knowledge of common budget drainers, keeping your spend focused on net-new, high-intent prospects.
Backend data alignment with CRMs such as HubSpot and Salesforce, attributing MQLs, SQLs, pipeline generation, and closed revenue back to marketing spend.
B2B decisions rarely involve one person. I build campaign structures that reach and nurture multiple stakeholders across the same target account simultaneously.
Audience expansion and the LinkedIn Audience Network are disabled by default. Every setting is intentional, keeping spend within your target audience and off low-quality placements.
LinkedIn Ads are expensive. Maximising return means going beyond what's available in Campaign Manager and building the data infrastructure to make smarter decisions at every level.
Custom tooling built on top of the LinkedIn Marketing API for deeper performance insights than Campaign Manager surfaces, enabling granular analysis by audience segment, creative, and funnel stage.
Augmenting LinkedIn's native targeting with third-party enrichment data to build more precise audience lists, reaching the right job titles at the right companies rather than broad category approximations.
Correctly implemented Insight Tag with conversion events mapped to meaningful business outcomes: MQLs, demo requests, and contact form submissions, not just page views.
No account managers. No juniors. Just direct, hands-on management from an industry veteran with 8+ years of proven results.
Direct management of your accounts. Your strategy is never handed off.
I never take a percentage of spend; my goal is to save you money, not spend it.
Comprehensive updates and direct Slack access. You'll never have to wonder what's happening in your account.
From GTM tagging to Power BI visualisation. I handle the entire technical stack so data is never lost.
Proven success across e-commerce, B2B SaaS, and local service sectors with 8+ years of dedicated experience.
Navigated the shift from manual bidding to data driven strategies. I know which automated features to trust and which to disable.
Unlock B2B lead generation potential on LinkedIn. Learn why 89% of marketers choose LinkedIn, targeting options, lead gen forms, and more.
Discover the best audience attributes to use in your LinkedIn Ads targeting. Drive success by reaching the right audience profiles for your business.
The LinkedIn API is a powerful tool for analysing your marketing campaigns. Find out how to unlock deeper insights beyond Campaign Manager.
Book a strategy session to see how a structured, data-driven LinkedIn Ads approach can generate qualified B2B pipeline for your business.
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