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Digital analytics has always been a priority for DX and we have been using GA4 since early 2021. This has given us time to test the new event model, optimise implementations and create processes that deliver the best results for our clients.

GA4 Guides

ga4 shopify guide
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[GA4] Shopify GA4 Ecommerce Tracking Guide

In this guide we will help you send Ecommerce data from Shopify to GA4. You will be able to send product views and transaction data, including item specific revenue data to GA4. This will populate in the E-commerce Purchases Report. Check out our GA4 hub for more useful info & guides.

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GA4 Insights

GA4 Tools

GA4 Default Channel Groupings

Use this interactive table to find out how GA4 will automatically categorise your sources.

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