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Digital analytics has always been a priority for DX and we have been using GA4 since early 2021. This has given us time to test the new event model, optimise implementations and create processes that deliver the best results for our clients.
GA4 Guides
GA4 with Tag Manager
Step by step guide for configuring Google Analytics 4 with Tag Manager.
[GA4] How To Set Up a Google Analytics 4 Debug Property
Learn how to create a GA4 debug property so that you can test your configuration without polluting your customer data!
[GA4] Shopify GA4 Ecommerce Tracking Guide
In this guide we will help you send Ecommerce data from Shopify to GA4. You will be able to send product views and transaction data, including item specific revenue data to GA4. This will populate in the E-commerce Purchases Report. Check out our GA4 hub for more useful info & guides.
GA4 Insights
[GA4] 4 Reasons Why Your Business Should Move To GA4
Find out why your business should be preparing for the move to GA4 now.
GA4 Tools
GA4 Default Channel Groupings
Use this interactive table to find out how GA4 will automatically categorise your sources.
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